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Margaret’s methods to her Big 4 success are proven. Her thinking and coaching techniques are exactly what accounting firms should be tapping into – especially now.

– Carmine Di Sibio, EY Global Chairman and CEO

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Professional Services

Margaret’s talents work across all industries – but her significant Big 4 experience makes professional services a specialty.

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The steps to close the gaps for easier growth and increased margins are complicated but necessary.

If you haven’t nailed the answers to the following questions it’s going to be difficult to grow – not impossible, just difficult.

  1. Clients don't want compliance services they have to buy it. As a trusted advisor, are you helping your clients grow their revenues and wealth; improve profitability; understand and free up cash flow?

  2. How much time do your partners focus on these 3 critical activities – high end, value-based fee work; business development; and leadership that drives performance for the firm?

  3. Is your firm's revenue model dependent on labor for hire? How much client work actually hits the clock?

  4. Is your culture laser-focused on driving profitable top-line revenue, exceptional customer service and enhancing client loyalty?

  5. Do you have a Big Hairy Audacious Goal tied to your purpose?

A high-performance coaching program, for your partners and high potential associates, focused on growing your professional services business faster and more profitably with the help of Margaret Morrison will lead the way. She is a Certified Scaling Up Coach with 24 years of experience at EY, 17 years as a partner, responsible for driving a successful growth culture that was both profitable and further enhanced client satisfaction and loyalty.


Selected out of thousands of partners, Margaret was asked to build and lead the growth strategy of a large start up that grew, under her leadership, to become a $5B organization. She understands the business of professional services, she understands the partnership model and matrix organization, and she understands the hard work it takes to drive positive change.


Margaret has spent decades closing the gap to drive positive outcomes – coaching leaders, developing go-to market strategies, leading programs, driving change, transforming processes, and building trust with clients and


I’ve known Margaret for many years. Through the decades, I’ve always been impressed by her ability to jump right in, see the big picture and drive growth, even during tough times.

– Allan Koltin, CEO, Koltin Consulting Group

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